The program targets competitive states like Arizona.
and nonprofits over the last few years. The creators tout strong followings in hotbed states like Arizona, Georgia, and Pennsylvania, American Bridge toldThe goal of the program is to reach voters through typically nonpolitical channels and voices
A spokesperson for American Bridge said that the goal of the program is to reach voters through typically nonpolitical channels and voices. For example,wrote a song describing what Bridge said were the Biden administration’s accomplishments over the last few years. Another creator, Bethany Dani, plans to post a tutorial on the topic of how to make a face mask while explaining how the American Rescue Plan helped women throughout the pandemic, the spokesperson said.
Allyson Marcus, American Bridge’s political director, believes the program will help Democrats mobilize women voters in the midterm elections. “Women Voters were the key to democratic victories through the Trump-era, and to electing President Biden,” Marcus told.
During the 2016 presidential election, the gender gap among voters was much narrower than it was in 2020,. While support for Biden over Hillary Clinton grew among men throughout the last election, former President Donald Trump’s support from women grew around 5 percent, the study said. Asked what makes a paid influencer campaign like American Bridge’s successful, Marcus said, “We’re looking at engagement, statistics and benchmarks like that. We’re looking at what the comments are like. And mostly, I think what is unique about our program is we’ve built really strong relationships with these creators.”American Bridge’s paid media program totals nine-figures, not eight-figures as originally reported in this story.Subscribe to get the best Verge-approved tech deals of the week.
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