As the government tightens its grip, some social media stars are speaking out, while others are pivoting to propaganda
in which she, too, cried about losing her audience. Most posted links to their Telegram channels and VKontakte profiles in a bid to transfer their fans. That said, “business as usual” has become a far harder image to sell as international companies cut ties with Russia, brand deals with Prada, Hugo Boss and even Domino’s Pizza disappear, and the reality of sanctions sinks in.
Influencers whose TikTok and Instagram accounts have been blocked urge followers to join them on Telegram ‘I’ve been on VKontakte since I was in school! And I will be there always’: an Instagram post encourages young fans to join the Russian social network.‘I’ve been on VKontakte since I was in school! And I will be there always’: an Instagram post encourages young fans to join the Russian social network.
“This war was started by a person we didn’t elect, but it’s a situation we will all have to deal with as a consequence.” From a hotel room in Turkey, Mastrider told his audience some creators are pivoting to target an international base by switching to English or having an English-language mirror account. “Yes, I do have plans to work on English-speaking content, but my main focus will still be on my Russian audience, I won’t abandon my country,” he reassured viewers.
Karina Istomina, 28, a DJ and influencer who has 400,000 Instagram followers, hopes ‘we will find a way to monetise our content again’
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