Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
Digital art companies left, right and centre having been outlining their approach to AI in recent months – and drawing mixed responses from the creative community. Whileclaimed it wanted to"do the right thing" when it came to the ethics of AI, the company has managed toa few times this year. But we're not seeing many creatives complaining about Procreate's ballsy new statement on the subject.has come right out and said 'no' to AI."We’re never going there.
And in an even stronger video statement , Procreate's CEO James goes one further, announcing,"I really f*cking hate generative AI." Perhaps unsurprisingly, this approach is proving a hit with digital artist on
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