Barcelona-based bridalwear group Pronovias has named a new chief executive officer.
“The group has helped shape the global bridal fashion industry as we know it today, introducing novelties such as the first flagship stores and runway shows [of the sector],” he noted. Pronovias’ portfolio of brands includes the namesake label as well as Atelier Pronovias and Nicole Milano, in addition to licensees for bridal collection of brands including Marchesa and Vera Wang.
In 2017, private equity firm Bain Capital, BC Partners agreed to purchase a majority stake – 90 percent – in the Barcelona-based bridal wear company. Pronovias founder Alberto Palatchi retained a minority stake of 10 percent. The company’s collections of bridal and cocktail dresses are distributed through multibrand retailers and 95 flagship stores, globally.
“Pronovias is a market leader with a strong future ahead and we aim to support it over the next years,” said Bain Capital partner Sandro Patti, praising Calabia Gibert’s managerial skills and experience in fashion while thanking Ohayon for her contribution to the group. She helped spearhead a digital transformation at the company, leading the brands toward the metaverse, for example, in order to engage brides wherever they are. The move flanked other digital-driven initiatives, including a revamp of the website and virtual appointments. She also played a pivotal role in expanding the company’s footprint in the U.S.
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