“Is this real or fake?”
Generation Z is the fakest generation yet because they unashamedly love finding, spruiking and championing dupes of their favourite brands.
Kim Kardashian, Lindsay Lohan and Nicole Richie were also the faces of the obnoxious, but fun, trend.Back then, if you purchased a fake to copy the designer trend, you desperately tried to pass it off as real. Inflation is at seven per cent and the cost of living crisis has dominated the national conversation throughout 2023 and 2022.
TikToks of women sharing their favourite dupes of big brands are amassing millions of views and thousands of comments.There are accusations that the team behind her brand, Djerf Avenue, are reporting small TikTok creators for who have shared dupes of her products for copyright infringement to have their videos taken down.Dupe culture is causing drama. Picture: Instagram/MatildaDjerfKim Kardashian’s brand Skims is a popular clothing line for which young people want to find cheaper alternatives.
She posted a TikTok of her trying on the dress, raving about the quality and fit, and added that she loved the way it fit around her “bum.”Young women brag about the dupes they find. Picture: Instagram Creator Ariana has also gone viral for sharing she’s found the perfect dupe for the famous Lulu Lemons leggings that usually cost around $100, and even went as far as to tell her followers not to buy the originals.
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