The proposal was drafted by San Francisco real estate developer Alastair Mactaggart, who last year used the threat of a ballot measure to pressure the California Legislature to enact sweeping new privacy protections.
Californians would have more control over the collection of their health and financial data and there would be stiff penalties for companies that wrongly share and sell data about children under a November 2020 statewide ballot measure that will be submitted on Wednesday.last year used the threat of a ballot measure to pressure the California Legislature to enact sweeping new privacy protections
A central component of the ballot measure is additional consumer control over what Mactaggart calls “sensitive personal information,” including data on a person’s race, health, Social Security number and recent locations using GPS technology. If enacted by voters, the law would grant consumers the right to prevent that kind of data from being sold and or used for advertising purposes.“Companies aren’t taking their foot off the gas” in using this kind of data, Mactaggart said.
Voters would also be asked under the ballot measure to force technology companies to disclose information about the algorithms used to target consumers with specific advertisements. The ballot measure would also create a new state agency to field privacy questions and complaints, rather than leaving oversight to the California attorney general’s office.State lawmakers sent a number of privacy-related bills to Gov. Gavin Newsom‘s desk before adjourning for the year on Sept.
Mactaggart spent $3.1 million of his own money to gather signatures for his first privacy measure in 2018 and said he’s prepared to spend the same, or more, on this effort. He has said
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | Federal Prosecutors Conducting Criminal Probe of JuulFederal prosecutors in California are conducting a criminal probe into e-cigarette maker Juul Labs, according to people familiar with the matter, escalating law-enforcement scrutiny of the startup.
Read more »
Do congressional retirements help predict American election outcomes?Our analysis of eight decades-worth of data suggests congressional retirements do not always lead to losses at the ballot box
Read more »
Gucci Spring 2020 Menswear Fashion ShowThe complete Gucci Spring 2020 Menswear fashion show now on Vogue Runway.
Read more »