Prosecco wars: Australian winemakers fear 'devastating' impacts of EU naming row

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Prosecco wars: Australian winemakers fear 'devastating' impacts of EU naming row
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The name glera may sound unfamiliar to wine drinkers in Australia. But it could soon become the way you distinguish or buy locally-produced prosecco. Via SBSitalian

from Monash University and Macquarie University collecting evidence to demonstrate the extensive historical proof of prosecco being a grape variety and its broad international acceptance as such.According to Coldiretti – the Italian peak body representing the country's farming sector – in 2022, Italian prosecco exports were worth 28.5 million euros with an increase of 7 per cent compared with the previous year.

“Italian excellence is imitated all over the world,” remarks Domenico Bosco, head of the Wine Office and Beer Supply Chain of Coldiretti.“The problem is not only the appropriation of the economic value and image of these products but that these non-original products end up misleading and confusing the consumer about the true characteristics of the original and quality products," he adds.

He was born in Valdobbiadene, a wine-growing area in northern Italy below the Alpine-Dolomite areas of Veneto which is part of the geographical area that Italy now wants protected.“To develop the product and introduce Australia to the culture of prosecco, we invested a lot of money from our pockets. The variety, he explains, is worth more than $200 million for Australia’s wine sector in terms of the value of production.

However, Mr Bosco argues: “The cultural argument is very true, we are proud of the extraordinary creative abilities and enterprise of fellow Italians, even those who migrated abroad."“We sympathise with the cultural argument put forward by the producers, but I would suggest they fight to value their wines, which are unique.

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