The federal government is planning to introduce a mandatory code of conduct around the marketing of infant baby formula and toddler milk in Australia.
Public health groups are welcoming the move, saying it will help parents and caregivers make more informed choices in the early stages of a child's life.But public health groups say the marketing of these products, can be misleading.
“They're often marketed with, you know, claims around nutritional benefits, to help your baby sleep better. And this is just not true. We know that breastfeeding is best, if women can do that. And there are many other options to then progress to after baby formula such as cow's milk.” Professor Kathryn Backholer says an independent review of the code found the industry's self regulation to be ineffective.
The ACCC and Department of Health and Aged Care have outlined a plan to introduce mandatory legislation and tighter controls.
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