After a week of wild speculation and inaccurate press reports, Byredo has a buyer.
Gorham couldn’t be reached for comment, but sources close to the entrepreneur said he was excited about the new chapter and remains committed to steering the brand forward, a point that he emphasized during a fireside chat the 2022 WWD“I’m very much interested in what the next chapter is and the challenges that we as brands and companies face as we move forward,” he said.
“The brand has experienced steady and significant growth over the last 15 years and each phase has presented new challenges and opportunities,” he said in a statement. “I believe that Puig’s experience with founder-led brands inThe Barcelona-based Puig is a good fit for Byredo.
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