Cara Delevingne brings Puma's functionality and Balmain's fashion know-how together in the new collection
notes that the point-of-sales for each of the pieces will differ as the collection has been divided into two sub-collections. It writes that “some [are] produced and sold by Puma, others by Balmain, and some that will be carried by both brands in addition to select independent retailers.”
The Balmain x Puma mash-up marks several firsts: it is Delevingne’s first time designing a collection for Puma, and it the first time Balmain has done a collection with a sportswear company. The luxury French brand previously dabbled in the high street with its 2015 collaboration with H&M. Delevingne is the uniting force between the two brands, having been the face of Puma since 2016 and having worked with Rousteing for many years .
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