Punters seeking help for gambling addiction directed to betting websites instead
alerted Microsoft and gambling website PointsBet to advertisements appearing on searches for treatment programs.
However, while the PointsBet ads were gone by Wednesday and searches for “gambling treatment” no longer displayed ads, searches for “help” or a “helpline” instead returned ads for other online gambling services, including Neds, Ladbrokes and Palmerbet. “The placement of this advertising is completely inappropriate and it is concerning that gambling advertisements are being promoted to potentially vulnerable persons who are seeking help,” they said.
According to Nielsen Research, the gambling industry spent $287.2 million on advertising in Australia in 2021, excluding stadium advertising and sponsorships. The figure was more than triple its 2011 spend.
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