Purple reign: it was big in Australia 15 years ago, so why is acai popular again?

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Purple reign: it was big in Australia 15 years ago, so why is acai popular again?
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More than a decade after acai bowls reached peak popularity in Australia, the Amazonian berry is back, with a dedicated TikTok fanbase – and a soft-serve makeover

n Old Guildford, a suburb in Sydney’s west, there’s a small cafe open until midnight called Caffeine Hit. It’s a fair walk from the main strip, in a mainly residential area, with a bottle shop next door and an Arabic church across the road. It doesn’t have a flashy dining room, a fancy menu or a famous chef, but there’s often an evening queue outside. Everyone is there to get one thing: acai.

Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning Swap an acai bowl topped with chia seeds for a soft serve drizzled with chocolate, however, and now Moses regularly orders the towering purple creations. He and Ling post about them to their 56,000 TikTok followers. Now that acai has moved away from its health food image, Ling says, “a different demographic of people have discovered it”.Acai’s new fans are a varied bunch, and the 9pm Saturday crowd at Caffeine Hit proves that.

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