Influencers aren’t allowed be paid or get freebies in exchange for testimonials about TGA approved products. Now a sunscreen brand wants an exemption, arguing it’s for the greater good.
Social media influencers who earn a crust from spruiking beauty products on Instagram were sent into a tailspin in February when the Australian Therapeutic Goods Administration introduced a new advertising codeDespite the new rules taking effect at the start of July, some are already trying to carve out exemptions to keep themselves in business.
“I do believe sunscreens should be exempt from the TGA advertising laws when it comes to testimonials. I do like the fact the TGA is making it mandatory to put warnings and instructions on all advertising, but I think influencers should be allowed to give their opinions about the sunscreens they’re using, whether paid, gifted or unpaid by a brand,” she said.
TGA assistant secretary regulatory compliance branch Nicole McLay responded to Brett late on Friday, hours after Emerald City made enquires, saying the Australian government agreed that the promotion of sunscreen on social media has a positive impact by increasing sunscreen usage.She said the code only prohibits the promotion or endorsement of sunscreens for some sort of payment.
The DA, seen by Emerald City, seeks permission to accommodate equipment, bulk storage and a sauna, as well as relocating an approved powder room to the Point Piper fixer-upper.
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