New NCAA president Charlie Baker’s tenure begins today. This week, he spoke with NicoleAuerbach about a variety of topics, including: ◻️ Conference disparity ◻️ A major problem with NIL ◻️ The haves and the have-nots in college sports
It’s a changing-of-the-guard moment for an organization that hasn’t seen its top leadership position turn over for more than a decade, and it comes at a critically important time., Baker’s phone has been ringing quite a bit. He’s gotten calls from coaches, athletic directors and university presidents. What they want to talk about, mostly, is what everyone in college sports wants to talk about: name, image and likeness.
“I have gotten very comfortable with this whole notion that 90 percent of college athletic programs are investments made by schools to support their infrastructure and their student body and all the rest, and it isn’t really a money-making activity,” Baker said. “It’s something they do because they believe it enhances the student experience and the alumni experience, and there’s some branding in there, too.
But there’s no question that the Power 5 are in a very different place than basically everybody else. I’ve talked to some of the Power 5 people about this, and I’ve talked to other people who aren’t in the Power 5 about this. This is an important part of what we need to be looking at going forward: What is the best way to deal with that particular issue in this day and age?
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