“When I think of a gossip blogger, and then I think of my influence, and all the verticals that I’m touching, I feel like ‘gossip’ minimizes that,” says theonlyjasonlee
Jason Lee has ambitions for Hollywood Unlocked to be more than a gossip hub. “Kevin Hart said to me, ‘You mastered tea. When you gonna get to the cappuccino?’”
“When [Ye] met everyone, he left so full of joy,” Lee said. “For the first time he could put faces with the people who write the stories and he felt like he was one of us.”At its core, though, Lee and Hollywood Unlocked have made their name by trafficking in celebrity dish with a hip-hop twist: breathless coverage of Rihanna shopping for baby clothes, Kardashian beefs and plenty of Lee’s own video monologues holding forth on everyone from Jussie Smollett to Prince Andrew to Mase.
“We’re one of the pulses of the culture for sure,” said Lee. “We’re talking about what people are talking about.
“I don’t believe pro-Black means Black only,” he continued. “But we need to reach back and stay locked in with the people who helped us get there.” Four years later, Rodney was killed in front of him at Lee’s going away party, the night before he planned to move to Los Angeles. As he wrote in his“God Must Have Forgotten About Me,” the loss of his brother sparked a dark period of alcohol abuse while shortening his temper and dialing up his anger.
After leaving the union in 2009, Lee spent the next six years “hustling and making connections.” One of those connections was Alex Avant, an actor and producer and the well-connected son of music mogul Clarance Avant, who helped Lee see himself as a brand and put the battery in his back to “unlock Hollywood.”
In the immediate aftermath of his misstep, he tripled down on social media, getting into a nasty spat with veteran journalist Roland Martin while tweeting “We don’t post lies” next to pictures of green juice and Miami nights in the club with Lil Kim.
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