Alan Green, the founder of Quiksilver and a surfing icon, has passed away from cancer at his home in Torquay, Australia, at the age of 77. Green started the company in 1970, stitching board shorts together in a rented house and gradually growing it into a billion-dollar brand. He is remembered as a pioneer in the surfwear industry and a mentor to many surfers, including 11-time world champion Kelly Slater.
Green started the business in 1970 as a 22-year-old, stitching board shorts together in a cheaply rented house in Torquay, a town 80 kilometres south-west of Melbourne famous for its surfing culture.
“The word ‘legend’ gets thrown around a lot in the surfing scene, but yesterday … a true legend … passed away,” Brooks said.Eleven-time surfing world champion Kelly Slater said on Instagram that Green was a mentor to many. By 1976 it had moved production out of the house and into a factory. Green designed what is now the famous breaking wave and mountain logo.He also used snaps and velcro instead of zips and created unique board shorts at the time, using yoke waistbands.a 2006 book documenting the surfwear brand’s success, describes Green’s early clothes as “not perfect, but they were the best yet, and they quickly captured the attention of many of the world’s best surfers”.
Quiksilver is currently owned by Authentic Brands Group, as part of Boardriders Inc, after it was acquired in 2023.
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