Web3 offers innovative ways for brands to connect directly with consumers. Quynh Mai, founder of leading digital agency Qulture, shares her tips on how companies can venture into this brave new world of marketing, building meaningful and lasting relationships with their fans.
Here are Mai’s top 10 tips for how brands can engage Web3:
Find existing communities in Web3 — Decentraland, for example — and create virtual experiences for them that resonate. Absolut did this when it created Absolut.Land for Coachella fans. By her 30s, Mai discovered how conceptual thinking and problem solving within artistic endeavors could also be incredibly creative and productive. She decided to start her own firm, executing new ideas in digital form.
These days, even though entrepreneurship can be lonely and comes with weighty responsibilities, Mai is
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