QVC is doubling down on its commitment to adaptive clothing and accessible home products and has named actor, author and disability activist Selma Blair as its “brand ambassador” for accessibility.
The strategy reflects efforts by QVC to be more inclusive in its product offerings and messaging, and call out products designed to accommodate those with disabilities, illnesses, injuries, recovering from surgery or aging. It’s about tapping a big market that is underserved. According to statistics researched by QVC, more than 60 million Americans, or roughly 25 percent of the population, live with a temporary or lifelong disability, and 56 million Americans are 65 or older.
“For 2023 and beyond, we are really looking to expand our assortments of these products,” Rachel Ungaro, QVC’s general merchandise manager and vice president of fashion merchandising, told WWD. “There’s definitely the opportunity to get into some additional categories. We plan to expand our offerings in our accessible and adaptive category by attracting new brands to QVC, widening our relationships with existing vendors, and developing proprietary products and brands.
On the home side, QVC sells, among other products, those that assist with mobility such as walkers, wheelchairs, chairs with motorized lifts to help people stand up and scooters, as well as adaptive grooming tools and magnifiers — and the offering is expanding. “Kitchen and culinary is an area that we’re just venturing into right now,” Ungaro added.
Some key brands selling adaptive and accessible products on QVC are Tommy Hilfiger, Slick Chicks for underwear and loungewear, Seven7 denim, Vionic for supportive footwear, Aloe Care Healthy for emergency response devices, Lexie B2 rechargeable hearing aids by Bose, EV Rider mobility scooters, and Carex for mobility aids, bath safety and pain management equipment.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Shapiro backs ‘hydrogen hubs’ in Pa., boosts plugging abandoned oil and gas wellsIn budget address, Gov. Josh Shapiro backs 'hydrogen hubs' in Pa., vows to use federal funding to plug abandoned oil and gas wells that could pose environment risks.
Read more »
MEXC Global’s Record Low Fees Boosts Crypto Market Recovery | HackerNoonEver since MEXC Global announced it was slashing maker and taker fees on the platform, the exchange has seen renewed growth. - by MEXC_Global cryptocurrency trading
Read more »
US unprepared as China boosts preparations for Taiwan warCommunist China is boosting defense spending, emphasizing areas crucial to its readiness for war against Taiwan and the United States.
Read more »
Warren Buffett's Berkshire Hathaway boosts its stake in Occidental PetroleumBerkshire bought about 5.8 million shares of Occidental in a batch of sales Friday, Monday and Tuesday, according to a Tuesday filing with the Securities and...
Read more »
How to find your polling place in Philadelphia on Election Day?Daily News | How to find your polling place in Philadelphia on Election Day?
Read more »
We can suck CO2 from the air and store it in the ocean as baking sodaA copper-based material boosts the effectiveness of the direct air capture process, turning carbon dioxide into sodium bicarbonate through a reaction with seawater
Read more »