Twofour Group has moved quickly to fill a creative hole opened up by the departure of Melanie Leach and Andrew Mackenzie by hiring BBC commissioner David Brindley as creative director. Brindley has…
Carter has promoted Twofour’s director of programs Dan Adamson to managing director, while existing creative director David Clews will continue as a consultant on factual projects for the company, but will have the flexibility to pursue scripted opportunities with others.
Rachel Innes-Lumsden will run Twofour West, while Sam Grace will be responsible for Twofour’s Cardiff-based indie Boomerang. Shireen Abbott is the group director of production and Jake Roberts has been promoted to financial director. Furthermore, ITV Studios commercial director Pukar Mehta will work alongside Carter as chief operating officer of MultiStory Media and Twofour. Mehta starts with immediate effect after having sat on the Twofour board for the past four years.
Commenting on the hire of Brindley, Carter said: “David has transformed popular factual at the BBC into an incubator for bold, contemporary, global formats. The creative ambition he’s championed is the perfect match for Twofour.” Brindley added: “The opportunity to set my sights back on production and taking the reins at Twofour will be a dream job and a real privilege. I’m so looking forward to leading the super talented team there in what promises to be an exciting new chapter for the company.”
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