KidCudi insists that his sophomore ready-to-wear collection actually proved an easier exercise—largely because he had so many ideas underway, but also because he’s taking the long view.
. For Scott Ramon Seguro Mescudi, this was not an issue. Best known as Kid Cudi, the high-achieving music artist, occasional actor, and avid designer insists that his sophomore ready-to-wear collection actually proved an easier exercise—largely because he had so many ideas underway, but also because he’s taking the long view.
As a refresh, his clothing brand is called Members of the Rage, and it exists in its own psychedelic niche of fashion streetwear—oozing bright colors, grunge nostalgia, and animation-inspired futurism, all with a soupçon of hip-hop swagger. In January, he debuted this vision within a vivid showroom installation at the Paris offices of 247, the Italian collaborators who oversee production and distribution.
“You have Pharrell who is both of those things; you have Virgil who represented both of those things; and you’re just starting to see more of a shift towards that. I think it’s really smart that Louis Vuitton is leaning more into the culture side of things. I think in the long run, that’s what matters most—something that can be in the culture for generations and generations and that kids can be inspired from.
This is also why he has opted to not rush the rollout—defining the brand’s identity, growing the market, and learning about the industry—before determining that he’s runway ready. “At first there was this race to do a show, to prove myself. I guess this came from watching other people, howstarted immediately by doing an elaborate show for his first collection,” he explained. “Now I feel it will happen by June next year. I have this thing figured out for the stage.
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