Ralph Lauren goes classic for Hamptons show steeped in the American dream

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Ralph Lauren goes classic for Hamptons show steeped in the American dream
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Designer rolls out signature styles and western-inspired pieces for show opening New York fashion week

Photograph: Angela Weiss/AFP/GettyPhotograph: Angela Weiss/AFP/GettyAs a broke sales assistant in his early 20s, Ralph Lauren would drive to the eastern end of Long Island just to breathe the affluent air. The son of Jewish immigrants grew up in the Bronx and now has a net worth of $7bn . For many, his story is the epitome of the American dream., stuck to the classics, including Lauren’s polo player logo which has become the symbol of American style.

In his show notes, Lauren described the Hamptons as “more than a place” and made references to the salty sea breeze and sandy dunes which formed a backdrop to “his most cherished family memories”. The collection included womenswear, menswear and childrenswear from three of his sub-brands – Ralph Lauren Collection, Purple Label and Polo Ralph Lauren – and featured more than 100 looks with clothing for every eventuality in the wealthy resort.

Check prints and fringing added a refined touch to western-inspired pieces and while the equestrian touches were literal – belts were fastened from horse bits – they had that all-important ability to go viral.

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