Cartier’s 2022 Beautes du Monde explores beauty with new stones and unique combinations, including opals from NSW’s Lightning Ridge totalling 23.9 carats. Read the story in our print issue of Fin Magazine, out on Friday, August 19.
Each year, VIP clients are flown to the city hosting the launch and given access to pieces of interest. Prices are by application and negotiation; $1 million for a necklace is not unusual.
Karachi oversees 10 designers and 200 artisans in Cartier’s high jewellery workshop in Paris. Three collections at different stages of readiness are being worked on simultaneously: design, creation and launch.The size of a collection comes down to the number of pieces that can be made. “It’s very rare to have jewellers at this level of knowledge to make this kind of piece,” Karachi says. “If we have no hands, we can’t do jewels.
broke the attendance record at the National Gallery of Australia. “In some way, it’s the most exclusive and the most inclusive category. Anyone can appreciate it for its beauty.”The growth category, however, is fine jewellery: limited series, small quantities, but in sufficiently large numbers that customers get to know and feel comfortable with the brand. It is the feeder category to high jewellery.
“Six years ago, Cartier dispersed into areas which were not typically Cartier, and customers were a bit lost,” he says. “The worst for a maison like Cartier is to do something that sells but which someone else could do. I say, ‘Don’t make anything ugly. Because at some point the customer might buy it, and they will never forgive us.’ It may sound frivolous, but in fact it’s a very strong commitment.
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