As shoplifting in Australia surges and major supermarkets introduce new surveillance measures, a consumer behaviour expert has warned it could see consumers losing trust in brands - and even stealing more.
it would introduce a range of hi-tech security measures, including overhead cameras to track customers’ every move, enhanced AI cameras at check-outs and ‘smart-gates’ that lock automatically if people try to do a runner with goods they haven’t paid for.
Prof Garg said there is a “natural psychological reaction” that occurs when we feel that our freedom is being limited or curtailed. “The idea that we are not being trusted as consumers is jarring to us because most of us do the right thing anyway,” she said. “This is a consequence of psychological reactance; it pushes people to do the opposite of what they are told,” she said.
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