Retailer mark-up as much as 50% of cost of licensed sporting kit while Australian rugby league sees shirt sales soar in cheaper pricing trial
Australian rugby league jersey sales are up five-fold while Rebel Sport adds as much as 50% mark-up to the cost of licenced sporting fan gear.Australian rugby league jersey sales are up five-fold while Rebel Sport adds as much as 50% mark-up to the cost of licenced sporting fan gear.
The popularity of the jerseys has highlighted the high price of competing products, and the economics which have helped Rebel Sport establish itself as a core part of Australia’s sporting industry.According to those in the industry speaking on the condition of anonymity, Rebel Sport – and its 159 stores in Australia – is the most important single outlet for exposure and merchandise revenue for clubs and sporting organisations.
A single shirt from China typically costs between $30 and $80 depending on the quality, material and volume ordered. Additional league licensing fees, transport and logistics costs means clubs might be left with little room in negotiations with retailers.But the sector is going through a difficult time. Anthony Heraghty, chief executive of Rebel’s parent company Super Retail Group, told shareholders on Thursday of a “challenging cost of living environment”.
The annual report also noted one of the few bright spots in the 2023-24 financial year was the strength in licensed apparel and football. “Continued participation in grassroots sport is expected to support demand for equipment and apparel, while strong crowd attendances at AFL and rugby league matches should continue to underpin the sale of licensed products and fan gear,” it said.
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