Aston Martin's changed its wings for the first time since 2003 in an attempt to appeal to a younger audience...
There’s a new marketing campaign from Aston Martin. Intensity. Driven. That, by the way, is not a typo, it’s the title. Intensity. Driven. So, what does it mean? Well, that’s a good question. It’s all about trying to open the brand up to a younger audience. No bad thing, that. You don’t have to have an MBA in business to work out that the human lifespan is limited.
There you go, then. All clear at the back? No, me neither. So let’s break it down. At the heart of this rebranding is a redesigned set of Aston Martin wings. As the blurb says, the redesign was done in conjunction with Peter Saville. He is a graphic designer, whose specialism was record covers – he’s done the sleeves for bands like Joy Division, New Order and Orchestral Manoeuvres in the Dark. He’s also worked on other stuff.
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