Your guide to this season's hottest hair look.
Why is red having such a moment right now?
Red is the colour of the season – there are a lot of girls who want a change from blonde and don’t necessarily want to go brown, or even too much darker. Even if they do, they are having a little bit of fun and playing around with the tone in between blonde and brunette. The great thing with reds is that you can change the tone, so you can go from a cherry red to copper or a copper-gold red.Red really communicates strength.
It’s quite hard to say, but generally paler skin tones suit either paler reds, golden coppers, ambers and apricots, but you can also have someone who might have very pale skin and very pale blue eyes who looks really brilliant in a strong red, like Karen Elson – but that’s not for the faint hearted. Darker skin tones are generally better with more pigmented reds: cherry, damsens, even verging into what we call a blue-red, which is a bit more of a plum colour.
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