Discussion platform takes fifth place in rankings and is the fastest growing large social media platform in the UK
Reddit, where users post on discussion threads within topic-based communities, appears to have been boosted by updates to Google’s search engine this year.Reddit, where users post on discussion threads within topic-based communities, appears to have been boosted by updates to Google’s search engine this year.Reddit, the American online discussion platform, has overtaken X to become the fifth most popular social media platform in the UK, according to the communications watchdog.
The figures make Reddit the fastest-growing large social media platform in the UK and represent a growth of 47% on the same period in 2023. The leap took Reddit above LinkedIn and X into fifth place on the table of UK social media platforms, which is now topped by YouTube after it overtook Farhad Divecha, the managing director of the UK-based digital marketing agency AccuraCast, said: “Google’s latest algorithm update in the first half of 2024 gave Reddit a big boost in organic search traffic. I think that has probably contributed a lot.”, forcing users of those apps to switch to the Reddit site. The watchdog also flagged publicity around Reddit’s stock market flotation in March this year.
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