And what he does when he's in need of creative inspiration.
The revered designer on his prolific career and his newest project: Tiffany's first dual fragrance.The fashion industry veteran has been shaping trends for years. As former creative director at Tommy Hilfiger and president and executive creative director at Coach Inc., Reed Krakoff is credited with reshaping classic brands into their most successful, modern iterations. Now, as the chief artistic director of Tiffany, he’s using scent to change the game with the brand’s first dual fragrances.
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