Reeperbahn CEO Alexander Schulz discusses international appeal of festival
The logo of the Reeperbahn Festival is seen at Spielbudenplatz public square in in Hamburg, Germany on Sept. 22, 2016.
Schulz said that the festival’s evolving professional-to-visitor structure pretty much reflects the current situation in the music sector as a whole. "Many companies show a change in how they perceive their business fields," he said. "For example, nowadays there are no new music publishers that do not attempt to support some of their authors also as performers.
Schulz described Reeperbahn as being structured like a film festival in that it presents art to both professionals and the public simultaneously. "For four years we have been staging our international talent contest Anchor Award with a prominent jury around Tony Visconti, which, in its logic, follows the competitions of large film festivals," he said. "Jade Bird, last year's winner, is a good example; she developed very well internationally afterwards.
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