Reese's $25,000 promotion may violate sweepstakes laws

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Reese's $25,000 promotion may violate sweepstakes laws
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Reese’s may be violating state and federal laws with a sweepstakes offer currently advertised on packs of peanut butter cups

Two packages of Reese's candy featuring a sweepstakes ad are shown in Ann Arbor, MI., on Friday, Oct. 13, 2023. Reese's may be violating state and federal laws with the sweepstakes offer. Reese’s may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups.

The Reese's contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts, who runs the Consumer World website. Sweepstakes are primarily governed by state laws, which require that no purchase is necessary to participate. A contest that requires a purchase is a lottery, which is subject to different rules.

The FTC said Monday that it can’t comment on the practices of particular companies outside of an investigation. It wouldn’t confirm or deny an investigation against Hershey.

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