Reese's $25,000 promotion may violate sweepstakes laws

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Reese's $25,000 promotion may violate sweepstakes laws
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Reese’s may be violating state and federal laws with a sweepstakes offer currently advertised on packs of peanut butter cups.

Two packages of Reese's candy featuring a sweepstakes ad are shown in Ann Arbor, MI., on Friday, Oct. 13, 2023. Reese's may be violating state and federal laws with the sweepstakes offer.

The Reese's contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts, who runs the Consumer World website. Three federal agencies __ Federal Trade Commission, the Federal Communications Commission and the U.S. Postal Service __ also enforce laws governing sweepstakes depending on the medium. The Postal Service requires mailed sweepstakes offers to make clear that no purchase is necessary, for example. The FTC doesn't govern sweepstakes specifically, but has broad laws prohibiting “unfair and deceptive acts.

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