Rex is preparing to launch its loyalty program while scrutiny intensifies on bigger rival Qantas.
Regional Express will soon launch its frequent flyer program and new airport lounges, joining Qantas and Virgin in vying for the loyalty of the travelling Australian public.
“We can at last reward our passengers for the loyalty they’ve shown us over so many years,” Sharp said. Rex, which pivoted from regional flying to also servicing the lucrative trunk routes between Sydney, Melbourne and Brisbane, has committed to constructing a new lounge in Brisbane and revamping its existing lounges in Adelaide, Sydney and Melbourne.Analysts estimate loyalty programs to be one of the most vital arms of a successful airline. But growing too big can lead to criticism.boasts more than 15 million members and has generated more than $1.3 billion in profits since the onset of COVID-19.
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