There are few greater examples of how quickly a star can be born in the streaming era.
. Heartbreakingly, Juice has joined them. “What’s the 27 Club?” he sang in “Legends." “We ain’t making it past 21.” Juice only turned 21 six days ago. As a tragedy, it's beyond eerie.
That Juice's story ended upon returning home to the city he made proud is at least poetic. The kid from the Chicago suburbs helped add a new face and sound to the proud legacy of Second City hip-hop, and there are few greater examples of how quickly a star can be born in the streaming era.
Ultimately in the spring of 2018 came a headline-making 3 million dollar deal with Interscope Records. There were vocal doubters at the time, but in retrospect, Aaron “Dash” Sherrod, Juice’s A&R told Meghan Garvey in aThey were right. Juice exploded, and “Lucid Dreams” in particular was enormous. Debut album Death Race For Love
became his first No. 1 album on the Billboard 200 earlier this year. He quickly became the latest and largest face not only of “SoundCloud rap” but with the passing of Peep, the leading progenitor of so-called “emo rap," a term which Juice told Garvey he wasn’t particularly fond of: “Any rap that’s talking about what you’re going through is ‘emo rap,’” he said.
Judging from many of the lyrics, usually delivered in infectious, singsong melodies, what he’d gone through were plenty of life’s slights and setbacks (
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