Rent the Runway has transformed the way people think about buying — and owning — clothes. Now RTR has announced a partnership with Williams-Sonoma's West Elm brand to allow subscribers to rent soft home decor, including quilts, blankets and pillows.
In 2018 Rent the Runway — the company that transformed the way people think about buying, and owning, designer apparel and accessories — was named the ninth most disruptive company in the world on CNBC's Disruptor 50 list, joining the ranks of Uber, SpaceX and Airbnb. Now, a decade after its founding, the company is set to upset another major sector: home goods.
Founded in 2009 by Jennifer Hyman and Jennifer Fleiss, Rent the Runway has evolved from a designer-dress rental service into a monthly unlimited clothing subscription service that includes RTR Update, where members can rent four items a month for $89, and RTR Unlimited, which allows members to rent four items on constant rotation each month for $159. Through the West Elm partnership, subscribers will now be able to replace one of their items with one of the 26 home decor bundles.
Plus, Bellos said he sees this as an opportunity to introduce Rent the Runway's customers to his brand and to help further the company's commitment to environmental sustainability.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
West Elm is partnering with Rent the Runway to rent out home decorTop retailers are shifting their strategies to reach shoppers who want to rent home decor instead of buying it.
Read more »
Rent the Runway is getting into the home business, teaming up with West ElmNow, as it's done with apparel, Rent the Runway is giving shoppers the ability to swap decorations for their homes as much as they want.
Read more »
Soon You Can Rent Those Damn Expensive West Elm Pillows You Can't AffordWest Elm is expanding into rentals with fancy throw blankets available through Rent the Runway.
Read more »
How Will Calvin Klein Forge Ahead Without Its Runway Collection Division?How will Calvin Klein forge ahead without its runway collection division?
Read more »
10 cities where mortgage payments are cheaper than rent10 cities where mortgage payments are cheaper than rent via CNBCMakeIt
Read more »
Rising rent, costs threaten San Francisco’s handmade fortune cookie factoryAfter almost 6 decades of operation, rising rents and overhead costs could close the doors for good on the Golden Gate Fortune Cookie Company in San Francisco.
Read more »
The 10 US cities where residents must work the most hours to pay rentIn 93 percent of the country's 250 largest cities, rents have gone up in the past year.
Read more »
Fast-Growing Lab Properties Attracting New Wave of CashThe prospect of big rent increases is drawing more large property investors to the risky but fast-growing niche of biotechnology and other life-science buildings.
Read more »