The influx of season pass holders is leaving resorts with fewer options for managing overcrowding.
Snowboarders and skiers line up to ride the Majestic lift at Brighton Resort on Monday, Nov. 22, 2021. Brighton will be one of at least seven ski and snowboard areas on the Ikon Pass that will require reservations for the 2022-23 season.Skiers and snowboarders on the Ikon Pass won’t be able to waltz up to Brighton Resort whenever they want next season.
Brighton, which was developed in 1936 as Utah’s first ski resort, has long been a favorite of locals because of its learn-to-ski program, night skiing and laid-back vibes. But few longtime customers would be surprised by Winkler’s assessment of the resort’s current status.“This year,” he said, “we’ve definitely seen more Ikon visitors than in the past couple of years.
“With the majority share of skier visits being taken over by season passes for the two seasons prior to 2021-22 … it makes sense that some ski areas would adopt a reservation strategy for passes,” NSAA spokesperson Adrienne Saia Isaac wrote in an email to The Tribune.
The only other Utah resort to require reservations recently was Park City Mountain Resort, which is owned by Vail Resorts and is on Vail’s Epic Pass. Vail required reservations for all skiers and riders at all of its domestic resorts during the 2020-21 season but also stopped that program for the 2021-22 season.
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