New data from the National Restaurant Association finds that 43% of operators think economic conditions will worsen in the next six months, while 39% expect them to remain the same.
So where does the industry go from here? How does the pendulum swing from pessimistic to optimistic?
Most operators have also embraced digital ordering and delivery–Gen Z’s preferred points of access to restaurants. Still, adding more channels requires more labor and labor is hard to come by right now. It’s also important for the industry not to get too carried away with the digital side of things in an attempt to win favor from digital natives. Gen Z diners might be able to find, order and pay for a meal on their phone in a literal instant, but they’re also willing to explore new cuisines and experiences, and they have the most. In other words, operators simply can’t lose sight of the menu.
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