The single most important shopping tip for Holiday 2019 — according to retail experts
Shopping is a huge part of the holiday season, but it’s going to be a little more rushed this year. This season is actually the shortest in six years, with Thanksgiving falling on November 28 — the latest day possible for turkey day. That means there’s nearly a week less to shop for gifts than there was last year.
The shorter season should also fuel online sales, Patricia Huddleston, PhD, a professor of retailing at Michigan State University, tells Yahoo Lifestyle. “This will put pressure on the retail supply chain to ensure that gifts will be delivered on time and will likely increase the incidence of buy online, pick up in store,” she says. That also offers a “significant opportunity” for stores to have add-on sales when you go to get your purchases, she points out.
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