Just looking at something on another website can trigger a flood of marketing spam.
concluded that an average of more than 333.2 billion emails were being sent and received daily in 2022 by businesses and consumers. Zippia’s researchers project an increase to 347.3 billion in 2023 and more than 376 billion by 2025.
Helfman, 54, is used to getting a lot of email at his company, a contractor recommendation site based in Bloomfield Hills, a suburb of Detroit. He typically receives about 200 emails a day, but about two weeks before Thanksgiving, that number exploded to more than 700 messages daily, mostly marketing spam.
A writer for The Washington Post reached out to True Classics and received promotional emails less than five minutes after simply visiting the site to obtain the media contact. The company initially offered to respond, but ultimately declined to comment to The Post. Although Amazon sent the most emails, customers said they engaged with them more because they were personalized and often offered good news, Brand Keys found. For example, they might send an email refunding the customer 71 cents because the price of an item they bought went down, Passikoff said.
signature, asking how he found out about the business — a common technique for customer mining, Passikoff said.
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