After conducting a sweep of Black Friday sales ads, Australia’s competition watchdog said it’s considering taking action against a number of retailers.
Australia’s competition watchdog is considering taking action against several retailers over allegedly misleading and inaccurate advertising during the recent Black Friday sales period.
Black Friday and the associated Cyber Monday sales are an American tradition that exploded in popularity in Australia over the past decade.ACCC deputy chair Catriona Lowe said the regulator uncovered a range of “concerning practices”, including claims of “site-wide” discounts that were not site-wide, dubious claims over the value of discounts, and potentially misleading before-and-after pricing.
“We are warning retailers ahead of post-Christmas sales that they must comply with Australian consumer law in all the claims they make. We will continue our internet sweep of advertising practices throughout late December sales as businesses doing the right thing should not lose sales to businesses that are potentially misleading consumers.”over the past decade.
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