Climate 200 Director Byron Fay said $13 million raised from 11,200 donors, the use of social media and 'robust' polling were three key elements that contributed to the victory of a wave of teal independents at the 2022 Federal Election
Climate 200's $13 million federal election campaign utilised social media to hone in on millennial and Gen Z voters
“One thing we realised very early on was that if voters were educated about who the candidates were and what they stood for - they wanted to vote for them,” Mr Fay said on Wednesday.Stream more on politics with Flash. 25+ news channels in 1 place. New to Flash? Try 1 month free. Offer ends 31 October, 2022
“The messages and stories we produced amplified the voices of candidates, their volunteers, their voters and social media influencers," he said. “The campaign was promoted by a series of high-profile Australians, including the band Lime Cordiale, who created a hilarious launch video. In the end, the campaign reached an audience of around two million people.”
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