The UK government is set to launch a multi-pronged publicity attack on end-to-end encryption, Rolling Stone has learned, with plans that include some shockingly manipulative tactics
“We have engaged M&C Saatchi to bring together the many organisations who share our concerns about the impact end-to-end encryption would have on our ability to keep children safe,” a Home Office spokesperson said in a statement.
One key slide notes that “most of the public have never heard” of end-to-end encryption – adding that this means “people can be easily swayed” on the issue. The same slide notes that the campaign “must not start a privacy vs safety debate.” This campaign would be targeted through an “agreed list of media outlets”, including “sofa programmes” such as Loose Women and This Morning for broadcast. The slide notes the project is “exploring a partnership” with the tabloid newspaper The Sun — the UK’s second-best selling newspaper.
“[W]e are exploring a number of activations which would prompt action from both the coalition and the public … There is scope for this to involve a social media activation where we ask parents to write to Mark [Zuckerberg] via their Facebook status.” One key aim of the exercise would, the document noted, be to “force Facebook to evaluate their sense of responsibility.”
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