Revolve Releases First In-house Active Lifestyle Brand

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Revolve Releases First In-house Active Lifestyle Brand
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WellBeing + BeingWell is a 40-piece activewear collection.

The fashion e-commerce site announced on Thursday the debut of WellBeing + BeingWell, its new activewear brand. The brand is launching with a 40-piece collection of activewear styles described as chic and functional.

“Revolve has become a go-to for athleisure and athleticwear,” said Raissa Gerona, chief branding officer at Revolve. “As part of our brand development with our Revolve Owned Brands, and dressing women for all of their needs, we wanted to offer our stamp on this category to deliver products we know our customers will love. It was also important for us to offer innovative textile solutions in our ongoing work towards becoming more sustainable.

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