Riccardo Tisci is exiting Burberry after five years as chief creative officer. Daniel Lee, the former creative director of Bottega Veneta, will take Tisci’s spot at the British heritage house.
after five years as chief creative officer, the British company announced today. His last show for the brand took place on Monday, having been rescheduled from London Fashion Week due to the Queen’s funeral. Daniel Lee, the former creative director of Bottega Veneta, will take Tisci’s spot at the British heritage house joining on October 3.
Tisci’s appointment at Burberry reunited him with then-CEO Marco Gobbetti, who held the same role at Givenchy during the designer’s tenure there. Under his leadership, Tisci gave Burberry a more international gloss, and re-engaged millennial and Gen Z fans. But Gobbetti left Burberry in June of last year. Akeroyd, formerly of Versace, was named Burberry’s new CEO last October and began working in the role in April of this year.
Nonetheless, he has had his triumphs at Burberry. Straight away, he hooked up with the design legend Peter Saville and reimagined the house logo, adding a T for Thomas to the famous Burberry B. The company’s use of fur ended on his watch, as did the controversial and environmentally harmful policy of burning unsold merchandise. And the Adam Driver-fronted campaign for Hero, Tisci’s first Burberry men’s fragrance, was an unmissable viral phenomenon.