Here's everything we know about Rihanna and Adam Selman 'playful, sweet and sexy' Savage x Fenty Valentine's Day collab.
The accompanying campaign—a selection of images from which are seen throughout this article—hosts the models, Paloma Elsesser, Adesuwa and Fiffany. They pose in a neon-flooded bedroom, awash in pink fluorescence and surrounded by lava lamps. The vignettes were lensed by Dennis Leupold.
“Rihanna and I have worked together for seven years, and we’re really close at this point,” says Selman. The origins of this particular collaboration have a fittingly foxy story: Rihanna whispered sweet nothings in Selman’s ear. “It was sometime early in the year, and we hugged each other at a party and she came up close to me and said, ‘You have to do Savage x Fenty with me.’ Then she walked away. Two days later, she texted me to say she was serious.”Rihanna and Selman have a long history of engaging with each other, particularly when it comes to custom looks for the former.
Most memorable in the public’s collective memory is likely Rihanna’s 2014 CFDA Award outfit, which consisted of a second-skin sheer pearlescent nude dress embellished with thousands of crystals, a matching headscarf, and a furry stole. The gown especially, and its diaphanous quality, set the stage of the “illusion dresses” that, Kim Kardashian and many more would wear over the following years. Selman designed the whole thing, top to bottom.
“Rihanna has always been on the pulse, or, actually, one step ahead of the pulse,” he says. “Look at what she is creating in the lingerie space. She is doing a beautiful job of tearing down barriers when it comes to body positivity, sex positivity and more.”
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