Rihanna Is Teaming Up With Puma for the First Time Since Launching Fenty

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Rihanna Is Teaming Up With Puma for the First Time Since Launching Fenty
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First, she gave a killer performance during the Super Bowl. Then she announced her second pregnancy—and now this? Rihanna is proving she doesn't plan on slowing down anytime soon.

lines that had runway shows in New York Fashion Week and Paris Fashion Week with inventive themes like Marie Antoinette meets athleisure , a back to school line and a motocross collection .

Rihanna stepped away from the brand in late 2017 and launched her lingerie brand, Savage X Fenty, a few months later. That same year, she debuted her mega-successful beauty brand Fenty Beauty, and two years later, sheto release a full-fledged Fenty fashion line, which has since been placed on hold. In 2020, she expanded the Fenty empire further by launching Fenty Skin, a skincare offshoot of her beauty line.

With the full force of her Fenty empire now behind her, Rihanna is making a triumphant return to collaborating with Puma, and she’ll no doubt have a long line of customers ready for her first collection to come out.

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