In its ongoing quest to appeal to a new and more diverse group of customers, Coty Inc. has named British TV personality Maya Jama as the global brand ambassador for Rimmel London.
The company said it chose Jama because “her vibrant energy and easy-going warmth make her utterly relatable to Rimmel customers everywhere.”
Rimmel’s global senior vice president, Sarah Al Shohaib, said: “Maya is not only a style icon for her generation, but her empathy, passion and strong work ethic also make her an inspiring role model.”, chief brands officer, consumer beauty at Coty Inc., added that Jama embodies “the vibrancy of London, a city that celebrates individuality and self-expression. She has an inner strength and can connect with multiple ethnicities.
China is a major priority for Coty Inc., which plans to triple its business in the region over the next three years. Curti said China will account for around 10 percent of revenues by then.
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