So far, the Rock & Roll Hall of Fame’s capital campaign for a $100 million expansion project has raised $93 million. The museum anticipates breaking ground on the expansion, which will add 50,000 sq. ft. of programming space to the museum, later this year.
The Rock & Roll Hall of Fame is looking to get back to where it was before the pandemic. CLEVELAND, Ohio – The Rock & Roll Hall of Fame has had a pretty solid seven months.
“Navigating all this has been challenging,” admits Greg Harris, CEO and president of the Rock & Roll Hall of Fame. “We were a very different organization now than we were heading into the pandemic.”The Rock & Roll Hall of Fame couldn’t have been better positioned at the start of 2020. The museum saw a total attendance of nearly 563,000 visitors in 2019, capping five consecutive years of more than half-a-million visitors to the museum.
The Rock Hall now operates as a cashless enterprise. A digital ticketing system has replaced a physical box office. The museum’s store, cafe and food trucks employ digital payment systems. And while many of the changes were made to cut costs, they’ve also allowed the Rock Hall to grow in other areas.
“The final designs are close to being finished. It’s still about 50,000 square feet,” says Harris. “But we learned a lot during COVID, and we’re incorporating those things into the new build. If we had designed this prior to COVID, we probably would have had things like a box office and more office space. We’ve learned that we want to have stuff that’s flexible and changeable.”
“It’s not determined yet,” Harris says. “We’re focused on 2022 at the moment. And then we’re also looking at potentially, how do we connect inductions with the reopening of the new expansion and things like that.”the 2022 ceremony will be held in Los Angeles for the first time since 2013. Joel Peresman, CEO and president of the Rock & Roll Hall of Fame Foundation based in New York, revealed Los Angeles will now be part of the rotation for the annual induction ceremony, alternating between L.
“We made some money,” says Harris. “But we spent a ton of money to do the event. It was incredibly expensive with lots of extra COVID protocols. Most of the people that came in had to fly privately. In some cases, the only way to get them here was to make special accommodation.
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