The 118-year-old automaker feels stronger and younger than ever.
Martin Fritsches, president and CEO of Rolls-Royce Motor Cars Americas.What propelled Rolls-Royce’s record sales performance, especially in North America, this past year?
Currently, North America is one-third of our global business in terms of commissions, deliveries and even future demand when we look into our pipeline. And it looks to be getting stronger in that perspective. The US continues to berelevant market for Rolls-Royce when it comes to brand-shaping and trendsetting variables. In the last two years, when I talk to the board, I always say that we should never stop believing in the US or underestimate the American market.
This one-off Rolls-Royce Boat Tail was revealed at the 2022 Concorso d’Eleganza Villa d’Este in Italy.Why do you consider such ultra-custom commissions a strong investment in today’s economic climate?are way more valuable than having just one more of a similar car, and the market sees it like that. We see it on all levels, not just ultra-luxury but in general—it’s all about differentiating yourself.
I must say that it’s really over-performing, by far. We’re going to have the first one at the end of this year, but we’re already filling slots for the fourth quarter of 2024. It’s becoming a bit of a challenge to manage that long a lead time.
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