Rowing start-up Hydrow scores fresh financing from Lizzo, Justin Timberlake, as at-home fitness competition heats up

Rowing start-up Hydrow scores financing from celebrity backers Lizzo and Justin Timberlake

, to portable boxing machines. Meantime, Peloton is rumored to be working on its own rowing device, which could bring Hydrow even more competition.

Among the top players in digital fitness, Peloton has held its spot as the most-visited platform in August, followed by BeachBody, Jefferies added. Last year, the company raised $25 million from investors including LVMH-backed private equity firm L Catterton and Rx3 Ventures, which was co-founded by Green Bay Packers quarterback Aaron Rodgers.

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