Now-defunct department store chain Montgomery Ward played a crucial role in helping the story of the fictional reindeer soar.
Rudolph the Red-Nosed Reindeer was born out of a department store marketing assignment. Defunct Chicago-based department store Montgomery Ward wanted to pass out free coloring books to children during the holiday shopping season of 1939. Copywriter Robert L. May was tasked with writing a poem to go in the booklets. Drawing on his own childhood experience with bullying, May created the character of Rudolph, a little reindeer ostracized for his shiny nose.
Rudolph the Red-Nosed Reindeer was born out of a department store marketing assignment. Defunct Chicago-based department store Montgomery Ward wanted to pass out free coloring books to children during the holiday shopping season of 1939. Copywriter Robert L. May was tasked with writing a poem to go in the booklets. Drawing on his own childhood experience with bullying, May created the character of Rudolph, a little reindeer ostracized for his shiny nose.
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